Dinâmicas de Mercado no Espaço Urbano: Lógica Teórica e Agenda de Pesquisa
2015, Revista Brasileira de Marketing, 14(2), pp.154-165
Abstract
The contemporary city is inextricably embedded in market dynamics. This logic give rise to a network of places managed and governed as products. Based on a typology of urban places, elaborated from the dimensions of diversity and property, I analyze the existing literature and map the main opportunities for theoretical contribution that the analysis of the urban space offers to Consumer Culture Theory (CCT). Also discuss how the systematic analysis of market dynamics in the urban space could provide a research agenda that promotes an original Brazilian contribution to the conversations on CCT.