Professor Igor Dias took fourth-year BBA Brazilian students to visit the headquarters of Clube Atlético Mineiro, a local soccer team as part of the AI for Business course.
The visit gave students insight into innovation in the world of sport.
The students were received by Atlético's innovation manager, Débora Saldanha, who prepared a class on the subject. She covered everything from how the team sees and works with innovation to how it develops projects.
Débora also showed proposals related to the metaverse and the world of gaming. This visit was an opportunity for SKEMA students to expand their vision of innovation and gain new perspectives.