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MSc Instagrammer interview


Anna's a well-known Instagrammer who took the reins of SKEMA's Instagram feed for a few days at the start of term.

Anna is passionate: passionate about fashion designers, digital strategies and journeys around the world. 

Founder of the blog which has an international reach, Anna has teamed up with famous brands such as Prada, Hilton Hotels, NYX Cosmetics and Daniel Wellington. 

She has just started the MSc in Luxury & Fashion Management & the MSc in Digital Marketing at SKEMA Sophia Antipolis and has posted about her start at school on SKEMA’s Instagram feed with "MY NEW LIFE AT SKEMA​". Here is an interview with Anna.

Hi Anna. Could you tell us about your first days at SKEMA? What are your first impressions?

Hi there!
My first days at SKEMA were full of events and great impressions. I met lots of new people and learnt new things about the school. The first days were all about orientation and integration into SKEMA’s environment. 

I saw that life at SKEMA is not limited only to studying. There is a lot more there to experience. 

The atmosphere is made for you to feel welcomed and comfortable. It looked like you can never get bored because there are activities and events organised by SKEMA clubs almost every day. My first week at SKEMA made me even more excited for the studying year which is going to follow.

Why did you choose SKEMA?

My story with SKEMA started three years ago when I came here for a semester of exchange during my bachelor’s degree. I really enjoyed the courses and the atmosphere here. Since then I had no hesitation about my choice for the master’s degree. The perfect location on the French Riviera made the decision even easier.

You’re doing the MSc Luxury & Fashion Management as well as the MSc Digital Marketing. Why did you choose these MScs?

My choice of courses was influenced by my deep interest in the field of e-commerce & e-marketing and in fashion. 

I have been studying online marketing strategies of brands for a long time. I have done a deeper investigation on communication of fashion and luxury brands with consumers through social media, especially blogs, in my bachelor dissertation.

I also have been working on my personal online project for several years already - a fashion blog My blog has already brought me profits and keeps on bringing a great amount of satisfaction and feeling of accomplishment.

What plans do you have for your career?

I am convinced that the future of the world’s brands will depend on their presence and communication online. Therefore, I see my future career developing in the direction of virtual environments. Taking into account my huge passion for fashion, France and especially the French Riviera is the best place to launch a career in the industry of luxury and fashion goods and I am sure that SKEMA Business School is the best possible start.

How can we follow you online?

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