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Professors and Researchers

Marketing and Innovation
Marcos LIMA
Academy: Transformation
Research centre: SKEMA Centre for Artificial Intelligence
Location: LILLE

Either as a consultant or as a business lecturer in colleges and universities, I have lived, worked or studied in such different cultural environments as Brazil, the USA, Austria, Germany and now France. Over the past decade I have worked as a consultant and taught under-graduate and MBA courses in the fields of Technology and Innovation Management, Marketing, Intercultural Behavior, Knowledge Management and Entrepreneurship. A strong adept of the Case Study Method of Learning, I have devoted my PhD thesis to the development and testing of a web-based software for collaborative organizational analysis called "Panteon" (in partnership with Michigan State University). I have recently authored (with Thierry Fabiani) the book "Teaching with Cases", and "Réussir mes études de cas". I have also published excerpts of my HDR Thesis as a book by Wiley called "Entrepreneurship and Innovation Education: Frameworks and Tools". I'm currently the Director of the International Marketing and Business Development MSc Program at Skema Business School in Lille. I split my time between the Lille and Paris campuses. I am pedagogical director of several Executive Education programs with Skema.

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