Programme outline
The UN expects the world population to reach ten billion by 2050, with two thirds of people living in cities. At the same time, natural resources are becoming scarcer. Access to food, land, clean water, and reliable energy will become increasingly challenging. While this creates material tensions, such a situation also presents significant opportunities to create innovative sustainable industries. According to the Business and Sustainable Development Commission “Achieving the Global [UN Sustainable Development] Goals opens up US$12 trillion of market opportunities in ... food and agriculture, cities,
energy and materials, and health and well-being”.
Creating radically new businesses and jobs that make profit with purpose whilst addressing economic, environmental and societal challenges requires two key skills: creativity and business acumen. Developing these two skills is the role of the MSc Entrepreneurship & Sustainable Design.
Students will acquire the following skills:
- Master contextual research and collaboration in the field of sustainability Integrate eco-stewardship methodologies with professional scenarios
- Apply sustainable principles and methods to design innovative solutions that meet the needs of the present while maximising the positive impact on the future.
- Master the commercial mindset required to transform ideas into new, viable businesses
- Analyse a new venture idea from multiple perspectives
- Increase your chances of success by mastering business models and business plans
Why choose this programme
A unique hybrid approach that will allow students to make a positive impact on our world by obtaining a double degree from a triple-accredited business school and the only design school worldwide focussed on sustainable innovation. This programme was launched because creativity will become one of the top three skills workers will need in the future. With the avalanche of new products, services and new technologies coupled with new ways of working, we are going to have to become more creative in order to leverage these changes.
This MSc programme brings together the best of business and design education working with students in a problem and practice-based setting to integrate business and management skills with creativity, design and innovation skills to give you the ability to obtain the skills required to succeed in tomorrow’s global workplace. Working together, business students will learn what it is to work in a creative environment and design students will learn the business skills needed, becoming multi-skilled and meeting the demands of the workplace of the future. This MSc will provide business students with design concepts and courses that will make them stand out on the job market. While students from a design background will be able to understand and grasp business concepts unknown among their peers.
